The Rosenbach Museum & Library – Concept
The museum is seeking assistance for a crucial rebranding initiative, particularly in the creation of a new logo. I worked closely with the museum’s team to understand their vision and values. Through collaborative discussions and iterations, I developed a fresh and impactful logo that not only resonated with the museum’s identity but also conveyed its cultural significance. The result was a symbol that seamlessly integrated with the institution’s rebranding efforts, contributing to a modern and cohesive visual identity that captivates patrons and reflects the museum’s renewed spirit.
Concept:
The Challenge:
A historic local art museum and library are in need of rebranding to incorporate the introduction of a mobile app and a responsive website for public advertisements of exhibitions and events. The website must provide museum information to patrons and enable them to schedule visits.
The Problem:
How can we enhance the online presence of a public art museum by developing a cohesive app and website that not only showcases exhibitions and events, but also empowers patrons with information and tools to plan and manage their museum visits efficiently?
How can we leverage a new App and Website to maximize the public’s engagement with a public art museum, by designing assets that serve as a comprehensive hub for exhibition promotions, visitor information, and visit scheduling, all while ensuring a user-centric experience?
Research:
In conducting user research for individuals with diverse backgrounds and preferences, the goal was to understand their unique needs and challenges in the context of an independent project. It’s important to note that this user research is fictional and based on parameters provided to Artificial Intelligence. The research involved in-depth interviews, surveys, and usability testing to simulate insights into user preferences, pain points, and expectations. Initially, assumptions centered around users seeking convenience and ease of navigation in museum interactions. However, the simulated research revealed nuanced needs – from the desire for advanced planning and child-friendly details to reliance on accessible information while traveling and struggles with awareness regarding available discounts. These findings underscored the importance of tailored solutions, such as user-friendly interfaces, comprehensive event information, and inclusivity measures, in enhancing the simulated museum experience for a diverse audience.
Prototyping
I used Figma to design prototypes of the app and key features of our prototype like On View, Ticketing, and a Podcast Player.
Homepage
The new homepage is the hub for ticketing, events, articles, videos, and podcasts that are new from the Art Museum.
On View Page
The On View page provides users with reliable, resources related to the latest happening at the Art Museum.
Usability Testing
I utilized peer creatives and family as users for feedback.
Working within a condensed three-month timeline for my app project, I took on the responsibilities of user testing and prototyping independently. Despite the time constraints, I leveraged AI for diverse feedback during the early stages of research and insights.
Looking ahead, I aspire to collaborate with a full team, fostering a more comprehensive feedback loop and benefiting from collective learning.
This experience reinforced my confidence as an experienced designer, and I eagerly anticipate future projects where I can engage with real users and contribute to tangible, impactful solutions rather than limiting myself to solo efforts on portfolio projects.
