2015

Partnership: Bebashi-Transition to Hope + Gilead Sciences
Film + Video Production: PhillyCAM

In 2015, while working at Bebashi-Transition to Hope, Eustace led the creative direction for a groundbreaking PrEP public service announcement campaign in partnership with Gilead Sciences. At that time, PrEP was largely unknown and inaccessible to minority communities, MSMs, and other at-risk populations. Eustace codeveloped and co-directed a series of videos, which aired on FOX29 Philadelphia, aimed at increasing awareness and access to PrEP for underserved communities.

This initiative was among the first to target these demographics with culturally relevant messaging, helping Bebashi pioneer a shift in the HIV prevention narrative. Eustace’s hands-on approach, from concept to scriptwriting, ensured that the campaign resonated with those most affected, positioning Bebashi as a leader in health advocacy for marginalized groups in Philadelphia.