I’m Eustace Mamba, a brand strategist and designer specializing in timeless, impactful design for businesses and organizations that care about making a difference.

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Location

Philadelphia, Pennsylvania, USA

2016
Philadelphia Bike Share

The Challenge
As one of the first freelance designers for Indego, Eustace established a cohesive design foundation for corporate and government initiatives, including branding, illustrations, and the initial UI for the Indego mobile app. The goal was to create functional and visually compelling designs that aligned with Indego’s focus on sustainability and community connectivity.

Branding, Illustration, Visual Identity

Eustace:

  • Developed a consistent visual identity across all marketing materials, station ads, and social media.
  • Drew original vector illustrations and graphics for multiple campaigns and projects.
  • Created recognizable advertisements for key stakeholders like the City of Philadelphia and Independence Blue Cross.

Marketing & Event Promotion

Eustace:

  • Designed promotional materials for Indego’s events, partnerships, and sponsor initiatives, boosting brand visibility and bike share engagement.
  • Collaborated with partner organizations like: VisitPhilly, the Free Library of Philadelphia, Independence Blue Cross, and local influencers to craft engaging, youthful advertising.


Impact

  • Eustace’s designs infused Indego with a fresh aesthetic, helping elevate the brand’s presence and foster strong community engagement early in Indego’s inception.