2014-2016

Rebranding, Illustration, Identity

From 2014 to 2016, Eustace led the comprehensive rebranding of Bebashi, launching its first social media presence, designing a new logo, and establishing a vibrant, engaging brand aesthetic through targeted campaigns. Eustace introduced original illustrations, infusing the messaging with a playful yet positive tone.

Additionally, Eustace proposed and executed a major overhaul of the nonprofit’s exterior in North Philadelphia, including the installation of a custom-designed awning that significantly enhanced Bebashi’s visibility and public presence. Over a decade later, Bebashi continues to benefit from this rebranding, with the imagery and aesthetic remaining timeless and relevant.

Guerilla Marketing

Eustace developed accessible and easy-to-replicate educational materials on HIV and Hepatitis C for street teams, empowering communities with critical health information. By collaborating with medical case managers and partner organizations, Eustace designed impactful, visually compelling graphics that resonated with diverse audiences. These materials not only raised awareness but also ensured that essential health messaging reached underserved populations in an engaging and approachable way.

Multimedia Campaigns

Eustace developed a comprehensive range of assets, including logos, brochures, pins, t-shirts, condom packaging, postcards, and custom illustrations, to amplify brand messaging across various platforms. In 2015, Eustace spearheaded the design assets of one of the first ‘PrEP Pill’ campaigns in the United States, funded by Gilead Sciences, specifically targeting Black, Brown, and low-income communities. The campaign utilized print, digital, radio, small events, and TV media to reach underserved urban populations at a crucial time in the early days of PrEP awareness, ensuring critical health information reached those most impacted by HIV. [ More from the PrEP Campaign]